Digital marketing Course
The module aims to equip students with the knowledge to participate in the digital
marketing efforts of organisations. The module will equip students with the
theoretical knowledge and skills to be able to design, deliver and evaluate successful
strategies and campaigns.
Course Details
Conditions of holding
Online with Zoom software
Time of holding
March 2023
Duration of the course
24 Hours
Teacher
Dr Roya Rahimi
Course audience
- Academics
- Students
- Practionairs
Course headings
-
The digital marketing environment
-
Enabling technologies for digital marketing
-
social media
-
Customers in the Internet age: knowing, reaching & retaining the customer
-
Network effects and versioning; Internet marketing strategy
-
Loyalty, Customer Relationship Management and Data Mining
-
Brands in the Internet age
-
Digital marketing and globalisation
On successfully completing the module students will be able to
- Evaluate the role of the Internet and other digital technologies in marketing
- Assess the threats faced in the digital marketing environment
- Appraise the crucial issues in the implementation of digital marketing across different business sectors
- Critically analyze the nature of digital products and the implications this has for marketing
- Evaluate the different methods of attracting and retaining online customers
- Evaluate the different methods of attracting and retaining online customers - Critically evaluate the role of social media marketing and its limitations.
- Evaluate the different methods of attracting and retaining online customers - Critically evaluate the role of social media marketing and its limitations.
The intended generic learning outcomes.
- Negotiate and work with peers
- Work under own initiative
- Take a synoptic view of business
- Address problems
- Present a logical case/argument